Our Hippocratic Oath

We will treat our clients at all times as we would wish to be treated

We will not allow the pursuit of personal gain to cloud our fiduciary roles

We will strive to achieve, through hard work, sober analysis and sound judgement, the best risk-adjusted returns possible for our clients

We will not, however, pursue these returns to the extent that our actions will knowingly harm others

We will remember that a share in a business brings with it responsibilities as well as rights

We will not forget in our search for returns that the primary risk faced by our clients is losing their capital

We will not succumb to irrational exuberance in good times, nor to unjustified gloom in bad times

We will present a balanced viewpoint, highlighting risks as well as potential returns

We will recognise that our role within society is to allocate capital where it can be used most productively for the future benefit of all

We will not be ashamed to admit our mistakes and will strive to learn from them, as well as those of others

We will share our experiences - both good and bad - with our peers, and work together with them to earn the respect of those outside the investment profession

We will play our part in promoting financial education as it benefits wider society