To engage effectively, it is important that we develop our own understanding of relevant industry best practices and approaches, including by commissioning external research. In the past we’ve paid for research on issues including alternatives to palm oil, hazardous chemical content and improving gender diversity.
We feel our approach of quietly but resolutely making ourselves heard, as long-term partners in the business, increases the likelihood we will achieve the outcome we’re looking for.
At the same time, a partnership is a two-way street. If a company doesn’t respond to our enquiries or refuses to take issues we raise seriously, this will inevitably lead us to reassess the way we look at that management team.