Our Hippocratic Oath

• We will treat our clients at all times as we would wish to be treated
• We will not allow the pursuit of personal gain to cloud our fiduciary roles
• We will strive to achieve, through hard work, sober analysis and sound judgement, the best risk-adjusted returns possible for our clients
• We will not, however, pursue these returns to the extent that our actions will knowingly harm others
• We will remember that a share in a business brings with it responsibilities as well as rights
• We will not forget in our search for returns that the primary risk faced by our clients is losing their capital
• We will not succumb to irrational exuberance in good times, nor to unjustified gloom in bad times
• We will present a balanced viewpoint, highlighting risks as well as potential returns
• We will recognise that our role within society is to allocate capital where it can be used most productively for the future benefit of all
• We will not be ashamed to admit our mistakes and will strive to learn from them, as well as those of others
• We will share our experiences - both good and bad - with our peers, and work together with them to earn the respect of those outside the investment profession
• We will play our part in promoting financial education as it benefits wider society